Domain - SEO competitor and market analysis

SEO Analysis Services

Competitor and market
intelligence reports

Structured SEO audits and market positioning data for organisations that need to understand where they stand before deciding where to move.

218 verified client reviews

4.6 average service rating

2019 year established

Available services

2 services

intermediate to advanced

SEO Competitor Analysis

A detailed look at what your competitors are doing in search — what keywords they rank for, where their links come from, and where you have a realistic chance to outrank them.

1,400 CAD Flat fee for analysis of up to 10 competitors. Larger scopes or ongoing monthly tracking available at a separate rate.

View details 04/08/2025

all levels

SEO Market Analysis

A structured review of search demand in your market — what people are actually looking for, how that demand is distributed, and where your site could realistically capture a portion of it.

1,750 CAD Flat project fee. Covers one defined market vertical. Multi-vertical or e-commerce category analysis quoted separately.

View details 02/01/2026

340+ competitor domains analysed to date

14 industry verticals covered

6–8 business days average delivery

4.6★ client satisfaction score

What the analysis covers

Each report maps the gap between your current organic presence and the competitors ranking ahead of you. The output is structured to inform both technical teams and senior decision-makers, without redundant detail.

Keyword gap mapping against up to eight competing domains

Backlink profile comparison with authority distribution breakdown

Content coverage audit identifying uncontested ranking opportunities

Technical performance benchmarks across Core Web Vitals and crawlability

Prioritised action list sorted by estimated ranking impact

"The keyword gap section showed us 37 uncontested terms our competitors were ranking for that we hadn't considered. We redirected three months of content work based on that one table."

— Petra Vilhjálmsdóttir, Head of Growth, logistics firm

How reports are structured

Every deliverable follows a consistent three-layer format: an executive summary for decision-making, a data section with annotated tables and charts, and a prioritised implementation log. This structure was refined after client feedback on earlier formats that mixed strategic and technical content without separation.

Reports are delivered as PDF and a linked spreadsheet. The spreadsheet includes all raw data exports from Ahrefs and Semrush so internal teams can filter and extend the analysis without re-purchasing access.

Report layer	Format	Audience
Executive summary	PDF — 2 pages	Leadership, marketing directors
Keyword gap data	Spreadsheet + charts	SEO leads, content teams
Backlink comparison	Annotated tables	Link building teams
Technical benchmarks	Comparison matrix	Developers, technical SEO
Action priority log	Spreadsheet	Project managers

Common questions

Questions collected from first-time clients during initial scoping calls. Answers reflect what the process actually involves, not ideal conditions.

FAQ

What does an SEO competitor analysis actually include?

A standard analysis covers keyword gap identification, backlink profile comparison, technical audit benchmarking, and content coverage mapping against your top organic competitors. The exact scope is confirmed before work begins based on which competitors are most relevant to your situation.

How long does a market analysis report typically take to deliver?

Delivery depends on scope and the number of competitors included. A focused two-to-three competitor report generally takes five to eight business days. Broader market studies with ten or more competitors require two to three weeks. Rush delivery is available on select tiers at an additional cost.

Which tools are used in the analysis process?

Analysis draws on Ahrefs, Semrush, Screaming Frog, and Google Search Console data. Tool selection is adjusted depending on the service tier and the specific questions each project requires answered. Raw data exports are included in the deliverable where licensing permits.

Are the reports suitable for non-technical stakeholders?

Yes. Every report includes an executive summary written for decision-makers without an SEO background, alongside the detailed technical appendix for implementation teams. Clients regularly share the summary with board members and investors without needing to translate terminology.

Can the analysis be repeated on a schedule to track changes?

Quarterly tracking packages are available. Each repeat analysis includes a delta comparison against the previous period, showing which gaps have narrowed, widened, or shifted. The comparison format is consistent across cycles so teams can build institutional knowledge rather than re-learning a new structure each time.

Competitor and market intelligence reports